This week you'll learn:

• 🛍️ Social Shopping on the Rise

• 🧠 How Emotional Intelligence Can Strengthen Your SEO

• 💄 Ogee Beauty’s Meteoric Rise with the Help of AI

• ⚡️ Quick Hits: Nestlé's fascinating eye-tracking experiment, how Snap redesigned its ad system, and X now hiding post likes

Social Shopping on the Rise

Social shopping is growing fast, with 25% of users buying directly through social media apps in the last three months. Understanding the psychology behind this trend shows why it's so effective at boosting sales.

Humans crave short-term dopamine fixes, and the thrill of the find and the joy of the 'buy now' buzz provide the instant gratification they desire. Social commerce caters to this need, feeling more like a digital shopping mall than a transactional brand website. Consumers turn to creators and influencers for inspiration and interaction, not just for passive scrolling.

Fear of missing out (FOMO) is a strong motivator, especially regarding product endorsements from friends or influencers. Charming customers by finding likenesses within influencers and creators advertising products when social shopping boosts their confidence to buy. Nearly half of the users who bought a product directly on social media in the past three months are thrilled with their purchase.

What it means:

Social shopping blends consumer psychology with strategic marketing. Understanding your target audience is crucial, but utilizing these psychological drivers can boost your social commerce success.

Read More - HubSpot Blog

Emotional Intelligence: The Key to Success in SEO

Emotional intelligence (EQ) is crucial for success in both personal and professional life, including SEO. Managing emotions and understanding others enhances communication, collaboration, and results.

The Five Elements of EQ

According to psychologist Daniel Goleman, there are five key components of emotional intelligence:

1. Self-Awareness: Recognizing and understanding one's emotions, strengths, and limitations is key. In SEO, this means knowing where you excel and where you need support.

2. Self-Regulation: Controlling behavior and emotions, pausing before acting, and thinking things through. This is crucial for SEO projects with diverse teams and stakeholders.

3. Motivation: The ability to self-motivate and stay focused on goals without needing external praise or rewards is essential. It is important to remain committed and have a goal-oriented mindset, even when facing challenges or setbacks.

4. Empathy: Understanding and sharing the feelings of others, considering their perspectives and emotions. Empathy when creating and managing teams is vital, especially when working with professionals from different backgrounds and disciplines.

5. Social Skills: Collaborating effectively with others, managing emotions, and building rapport. Strong social skills help SEO professionals to influence and lead cross-functional teams toward common goals.

The Importance of EQ in SEO

EQ plays a significant role in various aspects of SEO:

• Relationship Building: "EQ is an integral part of forming relationships and people want to work with those who they like."

• Effective Communication: Understanding the perspectives and KPIs of different stakeholders, such as the C-suite or other departments, is critical for getting buy-in for SEO projects.

• Team Management: When leading SEO teams with diverse roles like developers, content creators, and UX designers, empathy and active listening play a huge role in encouraging a positive work environment where everyone feels valued and supported.

Developing emotional intelligence involves self-awareness and growth. Enhancing EQ, allows SEO professionals to build stronger relationships, communicate effectively, and drive better results for their organizations.

Read More - Search Engine Journal

AI-Powered Ads Tripled Sales for Ogee Beauty

Integrating Meta's Advantage+ shopping campaigns (ASC+) into Ogee Beauty's social media strategy has been a game-changer. Allowing AI to determine which ads and audience segments align together, the beauty brand has had remarkable results.

Giving Up Control Leads to Success

It can be challenging for entrepreneurs to relinquish control, especially over advertising spend. However, embracing ASC+ and letting go of control can lead to greater success.

"Overall, since implementing these campaigns across Facebook and Instagram, we've seen a 50 percent increase in return on ad spend and a 45 percent improvement in cost per purchase." - Alex Stark, Co-founder and CMO of Ogee Beauty

Ogee Beauty tripled their sales last year and is on track for another strong year, largely thanks to the improved ad performance from ASC+.

Focusing on Creative Variety

ASC+ allows marketers to control the ad creative. Ogee Beauty has found success by offering AI a large range of ad options in various formats and styles, allowing the algorithm to determine the best performers for each audience.

They've tried up to 150 different creative options for a single campaign, including:

• Multiple Formats: Long-form video, short-form video, GIFs, still images

• Diverse Styles: Lo-fi, hi-fi, UGC, in-house creative

• Varied Models: Ensuring representation of different types of people

Considering all angles ensures every potential customer will resonate with a specific creative.

Ogee Beauty's success demonstrates that giving up control to AI in social media advertising can yield impressive results. Marketers can see significant improvements in their ad performance and bottom line by offering diverse, high-quality creative assets and trusting the algorithms.

Read More - Buffer

⚡️ Quick Hits

• X now hides post likes to increase privacy and genuine interactions.

• Nestlé's fascinating eye-tracking experiment increases sales by 20%.

• Snap's redesigned ad system increases SMB advertisers by 85% and expands AR ad options.

What we’re working on right now

Have you listened to our Podcast yet? Pioneering Perspectives: A Dia Creative Podcast 🎙️

Ready to break new ground in marketing? In this podcast, we crack the code of marketing within regulated industries. Join real industry leaders as they navigate the unique challenges and share their groundbreaking strategies for success in the marketing field. Our goal is to inspire and equip you to conquer the frontiers of marketing in a complex landscape. Click here to listen to the episode of Pioneering Perspectives with Don Stanziano.

Get ready to meet our next guest!

Don Stanziano is a seasoned healthcare executive with a proven track record in driving strategic growth. As the marketing and communications leader for a $7 billion non-profit health system, he oversees a complex network of hospitals, health plans, physician groups, and academic institutions.

He is responsible for crafting and executing a comprehensive marketing strategy that encompasses everything from brand building and public relations to digital engagement and customer experience. His expertise spans a wide range of disciplines, including advertising, media relations, crisis management, and internal communications.

New to our Podcast? Here, you can explore all the episodes. 

Wait, what is Dia Creative again?

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