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Google Shakes Up Search
January 16 - Edition #27
Dia Creative
January 16, 2025
January 16 - Edition #27
This week you'll learn:
🗳 Major Changes to Google Search
🗣 How To Use AI To Your Advantage
🧳 Soylent’s Targeted Audience Strategy
⚡️ Quick Hits: X Updates Creator Revenue, Instagram Trial Reels, and Eye Tracking Research.
Google Search’s Major Changes
In a recent interview at the New York Times DealBook Summit, Google CEO Sundar Pichai announced that Google Search will undergo profound changes in early 2025, marking one of the most significant transformations in the platform's history.
AI-Powered Evolution
Google is focused on advancing artificial intelligence, with Sundar Pichai pointing to their "deep full-stack approach." Their infrastructure includes:
Six generations of tensor processing units
15 products with over half a billion users each
AI services supporting over 3 million developers
Industry-leading research in generative AI
What's Coming in 2025
Google Search is introducing updates to better handle complex queries, enhance filtering for trustworthy content, and tackle challenges from the rise of AI-generated material.
These changes aim to deliver more accurate, reliable, and credible search results for users.
Ecommerce Impact
Ecommerce sites offering niche or specialized products may benefit as their content is more effectively surfaced to the right audiences.
These improvements could reduce the visibility of low-quality competitors and build consumer trust.
Advanced AI could lead to more personalized and effective ad targeting.
With so much AI-generated content out there, Google believes search is only going to matter more as people look for trustworthy, reliable sources.
Image Source: Skipio
AI has become a necessity in effective social marketing. Here's how to use its full potential without getting lost in complexity.
Content Creation Made Simple
Transforming how you manage social media is easier with AI in the mix. Captions can be crafted to match your brand’s voice, keeping your posts consistent and engaging.
From a single piece of content, AI generates multiple variations, giving you plenty of fresh options to share. It also helps build content calendars focused on what your audience cares about, making your strategy more effective and results-driven.
Customer Research Without the Headache
AI can make sense of your audience data in ways that save you time and effort.
It can figure out the best times to post for the most engagement, show you what types of content your followers actually care about, and even spot common issues in customer feedback.
Smart Engagement Strategies
Boosting your organic reach becomes easier with AI-driven insights. It helps you spot trending topics in your industry before they peak, craft thoughtful responses to common customer questions, and schedule posts for when your audience is most active.
It’s like having a smart assistant to fine-tune your social media strategy.
Practical Time-Savers
Using AI to improve your workflow can include breaking long-form content into short, engaging social posts, identifying relevant hashtags for your content, and maintaining consistent messaging across platforms.
Remember AI is your assistant, not your replacement. Use it to enhance your creativity and free up time for strategic thinking.
How Soylent Found Success In Their Niche
Image Source: Soylent
Soylent, started in 2013, has completely changed how people think about meal replacements.
By focusing on the busy tech crowd and telling a unique brand story, it’s found a solid niche in the packed food and beverage market.
The Power of a Compelling Narrative
Soylent's success is rooted in its ability to tell a compelling story. Unlike traditional meal replacements like SlimFast or Ensure, Soylent markets itself as a revolutionary product designed for the modern, busy lifestyle.
The founders, juggling their tech startup dreams with the hassle of meal prep, came up with a nutrient-packed shake to save time. Their story clicked with young, ambitious tech workers who shared the same struggle of never having enough time.
Strategic Audience Targeting
Soylent started out with a clear focus on tech workers who prioritize efficiency and innovation. This strategy helped the brand build a loyal following of people who value simple, no-fuss nutrition. Partnering with companies like Lyft to offer Soylent at driver hubs expanded its reach to gig workers, cementing its place in the tech community.
A strong focus on corporate social responsibility has been key to the brand's strategy. By emphasizing sustainability and social impact, Soylent connects with consumers who care about these issues. Its initiatives to fight hunger and lower its carbon footprint resonate with its audience’s values, strengthening its reputation and building loyalty.
Speaking the Customer's Language
Understanding the power of familiarity, Soylent added flavors like cacao and salted caramel to connect with consumers. CEO Bryan Crowley noted, "People want to consume what they know."
Soylent’s mix of storytelling, targeted marketing, and CSR initiatives shows how Ecommerce brands can stand out. By addressing audience needs, brands can build deeper connections and achieve lasting success.
⚡️ Quick Hits
X Updates Creator Revenue Requirements by increasing the minimum threshold to 2,000 verified followers and 5 million organic impressions.
Eye-tracking research reveals that longer slogans with uncommon words improve brand recognition, according to university studies on slogan science.
Duolingo and Netflix Collaboration features a "Learn Korean or Else" campaign, using the popularity of "Squid Game" to boost language learning.
Research on Teen Internet Use reveals that 46% of US teens are online ‘almost constantly’.
What we’re working on right now
Have you listened to our Podcast yet? Pioneering Perspectives: A Dia Creative Podcast 🎙️
Ready to break new ground in marketing? In this podcast, we crack the code of marketing within regulated industries. Join real industry leaders as they navigate the unique challenges and share their groundbreaking strategies for success in the marketing field. Our goal is to inspire and equip you to conquer the frontiers of marketing in a complex landscape. Click here to listen to the episode of Pioneering Perspectives with Rhonda Blashke.
Rhonda Blaschke is a dynamic healthcare marketing leader with extensive industry knowledge, business development expertise, and a successful track record in services, sales support, customer relationship management, and segment and growth marketing. As a strategic leader with exceptional interpersonal, communication, and critical thinking skills, she excels at cultivating long-term collaborative relationships internally and externally across all levels of an organization. She is a highly-skilled presenter and facilitator, including marketing strategy and GTM planning, sales presentations, group discussions, user acceptance sessions, and cross-functional service and impact-analysis working sessions. She is an optimistic professional passionate about empowering and motivating team members to create innovative solutions and strategies focused on delivering measurable outcomes to drive business growth.