This week you'll learn:

• 🗳 Who’s Benefiting from the Potential TikTok Ban

• 🗣 How To Design A Successful Site

• 🧳 Spotify’s Revolutionary Freemium Strategy

• ⚡️ Quick Hits: Retail AI Tools, Delta’s Partnership with YouTube, and Google Workshop’s AI Bundle

  

Google and Meta Set to Benefit from Potential TikTok Ban

A new analysis reveals that Meta and Google are positioned to be the primary beneficiaries if TikTok faces a U.S. ban, with the two tech giants expected to capture nearly half of TikTok's displaced ad spending.

The Ad Dollar Redistribution

The potential reallocation of TikTok's advertising budget would significantly benefit Meta's platforms:

• Instagram would capture 22.1% of reallocated spending

• Facebook would receive 17.1% of the ad dollars

• YouTube would gain 10.7% of the displaced budget

Other Platform Benefits

The redistribution extends beyond the tech giants:

• Social platforms (Snapchat, LinkedIn, Pinterest, Reddit, and X) would collectively gain 18.3%

• Connected TV and other digital media companies would receive approximately 30%

Strategic Positioning

Both Meta and Google have strategically prepared for this scenario through their TikTok-like features:

• Meta's Reels now accounts for over 50% of user time on Instagram

• YouTube Shorts reaches more than 2 billion logged-in monthly users

Advertisers are already preparing alternative spending plans for the ban implementation as early as June 18, 2025 after the most recent extension.

Read More: Axios

Design Your Way to Better SEO Rankings

Boost your search rankings and enhance user experience with smart design choices that keep things simple and effective—no technical jargon needed.

Start with Mobile-First Design

Over 60% of searches now happen on mobile devices. Make your site shine on smartphones by:

• Using larger, touch-friendly buttons (at least 44x44 pixels)

• Keeping menus simple and easy to tap

• Ensuring text is readable without zooming

• Spacing elements to prevent accidental clicks

Speed Up Your Site with Simple Fixes

Slow loading kills both rankings and sales. Try these quick wins:

• Compress images before uploading using free tools like TinyPNG

• Remove unused plugins and scripts

• Use a content delivery network (CDN)

• Enable browser caching

Create Clear Navigation Paths

Help visitors (and search engines) find what they need:

• Limit main menu items to 5-7 options

• Use descriptive labels instead of clever names

• Add a search bar in a prominent location

• Include breadcrumb navigation on deeper pages

Make Content Scannable

Most visitors skim before they read. Format content to catch their eye:

• Use descriptive headings and subheadings

• Break up text with bullet points

• Include relevant images

• Keep paragraphs short (2-3 sentences)

Good design creates an experience that works for both visitors and search engines. Focus on the basics, and your rankings will improve naturally.

Learn More - HubSpot

Spotify's Freemium Revolution

Spotify transformed the music industry by bridging the gap between piracy and paid streaming through an innovative freemium strategy that turned casual listeners into loyal subscribers.

The Conversion Blueprint

Their approach centered on three key elements that created a seamless path from free to premium.

Spotify’s free tier provided substantial value to attract users while preserving distinct benefits for premium subscribers.

Founder Daniel Ek emphasized that the focus was on making content accessible, noting that while technology enabling this had existed since Napster, the challenge was creating a model that worked effectively for both consumers and content creators.

Instead of severely limiting free users, Spotify focused on enhancing the premium experience. High-quality audio, offline listening, and mobile features became compelling reasons to upgrade. This positive approach led to 80% of premium subscribers starting as free users.

Their groundbreaking Facebook partnership in 2011 added a vital social layer.

This integration drove explosive growth, adding over 1 million new users within weeks.

Results That Reshaped an Industry

The strategy proved transformative. By 2014, Spotify had 12.5 million paying subscribers out of 50 million users. Their freemium model grew their user base and expanded the market with a legal alternative to piracy that worked for listeners and artists.

Today, their platform approach has become the industry standard, demonstrating how strategic free offerings can build sustainable paid customer bases.

Read More - GrowthHackers

What we’re working on right now

Have you listened to our Podcast yet? Pioneering Perspectives: A Dia Creative Podcast 🎙️

Ready to break new ground in marketing? In this podcast, we crack the code of marketing within regulated industries. Join real industry leaders as they navigate the unique challenges and share their groundbreaking strategies for success in the marketing field. Our goal is to inspire and equip you to conquer the frontiers of marketing in a complex landscape. Click here to listen to the episode of Pioneering Perspectives with Brian Maurer.

Brian Maurer, co-founder at Bristle, brings extensive experience in driving genomic technology adoption and applications within new and emerging markets. With a background in leading commercial efforts at companies like Illumina, he played a key role in advancing genomics. Brian’s tenure at Twist Bioscience involved managing the growth of their genomic sequencing business in Northern California. His passion lies in leveraging innovative healthcare technology to enhance patient outcomes.

New to our Podcast? Here, you can explore all the episodes. 

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