This week you'll learn:

• 🗳 Prefill with X’s Grok for AI Ad Creation

• 🗣 Marketing Templates and Where to Find Them

• 🧳 Mellow: Success from Taking PR into Your Own Hands

• ⚡️ Quick Hits: Florida’s social media saw, Instagram updates, and whose vibe is it anyway?

  

Prefill with X’s Grok for AI Ad Creation

X just launched a new AI-powered advertising tool that automatically generates ad content using its Grok AI assistant. This is huge news for marketers who want to create new campaigns on the platform.

How It Works

Grok uses advanced AI to generate ad copy, imagery, and call-to-action headlines almost instantly. Drawing comparisons to OpenAI's ChatGPT and DALL-E, Grok uses both text- and image-generating tools.

Marketers can simply paste their website URLs, and Grok will generate creative ads. If you don’t love what Grok makes, it also allows for manual adjustments, giving advertisers the ability to edit copy and swap images while maintaining full creative control.

Platform Progress

This launch comes as X shows signs of advertising recovery. This growth is clear in these updates:

• 70 of X's top 100 spending advertisers have returned to the platform

• Interpublic Group recently signed a new annual spending deal

• A new partnership with Shopify opens opportunities for e-commerce advertisers

What This All Means

Other major platforms are embracing AI in their advertising, with similar automation tools from Google, Meta, Amazon, and Reddit. This ad creation launch from X puts it among the top dogs of advertising.

The successful integration of Grok could pave the way for more dynamic, data-informed ad experiences in the near future.

For marketers, this is a huge opportunity to easily create impressive ads that maintain brand consistency.

By blending Grok’s lighthearted AI assistant approach with strong campaign performance analysis tools, X is on its way to making ad creation both more efficient and engaging for marketers and their audiences.

Read More: Ad Age

Marketing Templates Are Your Secret Weapon

If you're looking to increase your marketing efforts without getting overwhelmed, marketing templates could be your new best friend. These ready-made tools help you plan your campaigns, track your performance, and keep your team in sync—all without reinventing the wheel.

Why Templates Matter

Organization and consistency are key in the marketing world. Templates serve as strategic assets that empower you to do both.

They allow you to map out initiatives and content strategies effortlessly. With a well-structured template, you can easily monitor results and make real-time adjustments.

Templates also provide a solid framework for scaling your efforts without getting bogged down by chaos. It improves collaboration and keeps every team member aligned and focused on shared goals.

Making Templates Work for You

Here are a few tips to integrate templates into your workflow:

• Start Simple: Pick one template that tackles your biggest challenge.

• Customize Gradually: Tweak it to suit your unique needs over time.

• Collaborate: Share templates with your team to make each process easier while boosting teamwork.

• Review Regularly: Update your templates monthly to reflect what's working and what needs improvement.

Explore Free Templates on Top Platforms

Many popular tools offer free templates to help you get started. Platforms like ClickUp, Notion, Airtable, Smartsheet, Monday.com, and others provide a variety of customizable options.

Whether you're managing projects or tracking your marketing efforts, these free resources make it easier than ever to find a template that fits your style and needs.

Remember, the goal is to simplify your work, not complicate it. Choose templates that align with your business size and marketing goals, and watch as your secret weapon assists with your growth!

Read more and explore free templates.

Mellow's Pre-Launch PR Success Story

Mellow, the innovative kitchen tech startup, transformed a smart sous-vide device into a $200,000+ pre-order success through strategic DIY public relations and founder-driven marketing.

From Engineering to PR Mastery

The founder, Ze Pinto Ferreira, was a mechanical engineer with a vision to revolutionize home cooking. He understood the power of media coverage.

Instead of waiting for the press to find them, he proactively reached out to over 100 reporters directly.

The Power of Direct Outreach

Mellow's founders personally tackled PR, despite it being outside their immediate expertise. Their direct-to-reporter outreach approach was a simple yet effective strategy.

This dedicated PR effort paid off nicely:

• Immediate Traction: $64,000 in pre-orders within just 3 days

• Sustained Growth: Over $200,000 in pre-orders in under a month

• Media Coverage: Features in major tech publications like TechCrunch and TheNextWeb

Breaking Traditional Boundaries

What sets Mellow apart is how they overcame their lack of formal PR expertise without hiring expensive agencies.

The founders took it upon themselves to learn PR strategies, build personal connections with journalists, and craft narratives that resonated with their audience. This also allowed for direct control over their message, ensuring that every detail of their story was communicated with authenticity and precision.

Their experience demonstrates that even technical founders, when determined and proactive, can master marketing and PR to drive significant pre-launch success.

Let Mellow’s story inspire you to embrace your own narrative.

Think outside the box and be proactive!

Read More - ReferralCandy

⚡️ Quick Hits

• A New TikTok Trend, “You’re so funny”, is revealing everyone’s secrets.

• Instagram Adds Scheduled DMs, message translations, pinned chats, and group QR codes.

• Youtube Updates Shorts with a feature that generates backgrounds.

• Bluesky Adds More Functions, like reply controls, to become a stronger Twitter alternative.

• LinkedIn Enhances CRM Integration, promising a 31% increase in attributed conversions for marketers.

What we’re working on right now

Have you listened to our Podcast yet? Pioneering Perspectives: A Dia Creative Podcast 🎙️

Ready to break new ground in marketing? In this podcast, we crack the code of marketing within regulated industries. Join real industry leaders as they navigate the unique challenges and share their groundbreaking strategies for success in the marketing field. Our goal is to inspire and equip you to conquer the frontiers of marketing in a complex landscape.

New to our Podcast? Explore our library of episodes here. 

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